FACULTY PROFILE
Name : Prof Pankaj Chauhan
Designation : Assistant Professor
Qualification : MBA, PhD (Pursuing)
Area of Expertise : Marketing Analytics, Strategy and Design Thinking
Total Experience : 15 years
Email ID : pankaj@akgim.edu.in
Additional Details
Brief Bio : Prof Pankaj Chauhan is an educator who aspire to simplify the complicated.He is associated with AKGIM, Ghaziabad. He is a member at GMA: The local Management Association of AIMA, Delhi. As a resource person he conducts workshop in the area of STP modelling, analytics and research software.He has published research papers in various publications including SCOPUs indexed journals. Recently in 2020, he has contributed thirteen video lectures of Strategic Management course for official YouTube channel of Dr. APJ Abdul Kalam Technical University, Lucknow.
Area of Research Interest : The primary areas of research interest include Strategic Branding, Design Thinking & Innovation in tourism, retail and OTT industry.
Administrative Responsibilities handled at AKGIM : NBA Coordinator, SPEED Program Coordinator, Sports Coordinator, Coordinator: Corporate Simulation Games, CII-Skill Will Lead Club Faculty Coordinator
PUBLICATIONS (Full Details)
Publications in National and International Journals
1. Singhal, R., Chauhan, P., & Pandey, TR (2020).Restraining effects of digital payments and tourism prohibition to protect against COVID-19 transmission: CFA based approach. Journal of Natural Remedies,ISSN:2320-3358,Vol.21, No.7.SCOPUS Indexed. Available on https://www.scopus.com/sourceid/21100795043
2. Chauhan, P., Singhal, R., & Sharma, M. (2019). Tourism Destination Brand Competitiveness: An Exploration of Key Factors from the Perspective of Domestic Tourist. SYNERGY Journal of Management, ISSN:0972-7361, Vol.17, No.2.
3. Chauhan, P., & Singhal, R. (2018). Capturing Emerging Trends to bridge Relevancy Gap Between Academic Delivery of Course on Business Research and Talent Expectation of Research Industry. SYNERGY Journal of Management, ISSN:0972-7361, Vol.16, No.2.
4. Chauhan, P., Singh,D.B., & Agrawal, M. (2016)Contemplation of Common Concerns Related to Brand and Customer Relationship Management. ASPIRARE, an International Journal of Commerce and management, ISSN (E): 2394-6601; ISSN (P): 2394-0484, (III), 35-39. Available on http://aspirare.org/VolNo3/DBSinghPankajMohit.pdf
5. Chauhan, P., Agrawal, M., & Chauhan, G. K. (2015). Understanding the Critical aspect of digital Marketing for Meaningful Strategic Marketing Perspective. Journal of Marketing and Communication, 11 (III), 22-30. Available on http://niilm-cms.edu.in/wp-content/uploads/2017/04/JMC-Sep-2015-Dec-2015.pdf
6. Sirohi, R., & Chauhan, P. (2015). Credit Risk Assessment For Mortgage Lending. International Journal of Research in Business Management (IMPACT: IJRBM), ISSN(E): 2321-886X; ISSN(P): 2347-4572 , 3 (4), 13-18. [Impact Factor:1.5432].Available on http://journals.indexcopernicus.com/abstract.php?icid=1151494
7. Chauhan, P., & Sirohi, R. (2014). Evaluation of Consumer's Attitude toward different brands of tea by using Multi-Attribute Attitude Model. NIET Journal Of Management,4 (3), 15-20.
8. Chauhan, P., & Sirohi, R. (2008). Measurement of Consumer Attitude toward Green Products -A Study on Delhi NCR Consumers. Marketing Innovations for Reaching Consumers, ISBN No.-9788189547493. Ghaziabad, U.P: ITS, Ghaziabad.
9. Chauhan, P. (2007). Brand is Nothing, Brand Equity is Everything. Journal of CPJIMT, III.
Paper Publications in Conference Proceedings
1. Singhal, R., Chauhan, P.,& Pandey, TR (2020). Exploration of factors affecting adoption of digital wallet among Indian domestic tourist: study of trust and security perception. International Conference on Reliability, Infocom Technologies and Optimization (ICRITO'2020) (Trends and Future Directions): (IEEE SCOPUS Indexed), ID: 1425: Amity University
2. Chauhan, P. (2019). Exploration of Factors Influencing Social Media Usage by Small and Medium Enterprises.4thInternational Marketing Conference: Reimagining Marketing- Confluence of Creativity and Technology– IBS Mumbai, ISBN: 978-81-933908-4-9
Paper Presentation in Conference
1. Chauhan, P., Agarwal, M., & Sharma, M. (2020). Exploring determinants of tourism destination brand competitiveness: Development of structural model from the perspective of foreigner tourist visiting to Uttar Pradesh, India. International Conference: Symbiosis Centre for Management Studies, NOIDA
2. Chauhan, P., Sirohi, R., &Sakia,P.,P. (2017). Brand switching in telecom industry: An empirical study using brand switching matrix for Delhi NCR, India. International Conference on Global Trends in Management, Governance and Entrepreneurship. Ghaziabad: Institute of Technology & Science, Uttar Pradesh.
3. Sharma, S., & Chauhan, P. (2011). Fear in Learning Creates Difficulty in Managing Talent at Work. International conference on Enhancing organizational Growth through Innovation and Creativity: Issues, Opportunities and Challenges, ISBN No.-9381361029. Gurgaon, Manesar, Haryana: AMITY BUSINESS SCHOOL.
4. Chauhan, P., & Sirohi, R. (2008). Model for Restructuring Management Education. International Conference on Opportunities and Challenges in the Global Business. Pigdamber, Rau: Institute of Foreign Trade and Research(IFTR), Indore.
5. Chauhan, P., & Sirohi, R. (2007). Talent Retention: Issues and Strategies. International Conference on Talent Management- Challenges & Opportunities in Global Arena. Mathura: GLA Group of Institutions, U.P.
Seminars/ FDP’s Attended
1. Attended Five DaysFaculty Development Program on “Design Thinking” organized by ATAL (AICTE Training And Learning) Academy from 5th Jan. to 9th Jan.,2020
2. Attended Five DaysOnline Faculty Development Program on “Case Writing and Publication: Turning Records into Powerful Teaching Tools” organized by AKGIM, Ghaziabad from 26th Dec. to 30th Dec.,2020
3.Attended Five DaysFaculty Development Program on “Design Thinking” organized by ATAL (AICTE Training And Learning) Academy from 14th Dec. to 18th Dec.,2020
4. Attended Five DaysonlineFaculty Development Program on “Psychometric Testing and Analysis” organized by AKGIM, Ghaziabad and GMA from 23rd Nov. to 27thNov.,2020
5. Attended Five DaysFaculty Development Program on “Digital Marketing” organized by ATAL (AICTE Training And Learning) Academy from 2nd Sept. to 6th Sept.,2020
6. Attended One Day Online Workshop on “Developing Multimedia Cases” organized by All India Management Association (AIMA), in collaboration with WeSchool on 28th May,2020
7. Attended Eight Days Faculty Development Program on “Blockchain Technology” conducted by Electronics and ICT Academy, IIT Roorkee from 1st May to 8th May,2020
8. Attended Eight Days Faculty Development Program on “Machine Learning & Its Applications” conducted by Electronics and ICT Academy, IIT Roorkee from 13th April to 20th April,2020
9. Attended Nine Days Faculty Development Program on “Machine Learning and Data Analytics Using Python” conducted by Electronics and ICT Academy, IIT Roorkee from 6th May to 14th May,2020
10. Attended Three Days National Workshop on “Internet of Things (IoT)” organized by Department of Applied Science, PIET in association with Shoolin Labs (i-start under Govt. of Rajasthan) &LifeGraph Biomedical Instrumentation Pvt. Ltd. (Incubation Centre, IIT Patna) from 24th June to 26th June,2020
11. Attended Two Days Online Workshop on “Machine Learning and Artificial Intelligence using Covid-19 Virus Data Analysis” conducted by Finland Labs in association with National Social Summit, IIT Roorkee from 16th May to 17th May,2020
12. Attended one day workshop on “How to improve article acceptance rate and publish quicker” organized by Emerald Publishing on 3rdJune,2020
13. Attended one day workshop on “AI Skills: What colleges are not focusing on” organized by India AI, MEITY and NASSCOM initiative on 8th May,2020
14. Attended one days Faculty Development Program on “Cyber Warfare: Information Security Challenges” organized by Department of Information Technology, GNSU on 10th May 2020 under the aegis of Internal Quality Assurance Cell (IQAC) of the Gopal Narayan Singh University on 10th May,2020
15. Attended Eight Days Faculty Development Program on “Universal Human Values & Professional Ethics: Level-I” conducted by Value Education Cell, AKTU, Lucknow at KEC, Ghaziabad from 26th June to 3rd July,2019
16. Attended one day workshop on “Communication for Success for Business Managers” organized by Ghaziabad Management Association on 16th June,2019
17. Completed NPTEL Online Certification for 8-week course on Marketing Research and Analysis (Aug.-Sept.,2018)
18. Attended One Day Workshop on “Social media use and effect: Importance for educational Institutions Today” organized by MHRD and AICTE on 10th April,2018
19. Participated in the program onSix Sigma Yellow Belt on 28th May, 2017 organized by Electronic Service & Training Centre, Ministry of MSME, Govt. of India.
20. Participated in a two-day Workshop on Sales Management from 3rd Aug. to 4th Aug. 2011, organized by AIMA (All India Management Association) at Shri Ram Institute, Greater Noida.
21. Participated in AICTE sponsored one week workshop on Data Analysis for Management Research from 6th June to 10th June 2011 at Apeejay School of Management, New Delhi.
22. Participated in a three days training program on Research Methodology & SPSS v17.0 organized by SPSS South Asia & School of Management Studies Jawaharlal Nehru Technological University, Hyderabad from 10th July-12th July2009.
23. Completed a certificate program on Merger-Acquisitions, Restructurings and Alliances – at Indian Institute of Management, Calcutta, (IIM-C) form April 14-19, 2008.
24. Completed the certificate program on Strategic Management for Teachers at Indian Institute of Management, Bangalore, (IIM-B) from Dec. 24-29, 2007.
25. Completed a Six-week Entrepreneurship Development Program, in year 2003, Sponsored by National Science & Technology Entrepreneurship Development Board, Department of Science & Technology, Government of India.
26. Completed a Short-term course on Internet basics from Hindu College, in year 2000, Sponsored by Dept. of Science & Technology, Delhi University.
Conferences/ Seminars/ FDP/ MDP’s Organized
1. Organized Online industry interaction Series of Five Talksat AKGIM on 14th June,2020 (Talk on COVID-19: Retail Across India by Mr. Amit Sharma Khandelwal, VP Sales Future Group), 21st June,2020 (Talk on Importance of War-Rooms in handling Supply Chain crisis in situations like COVID19 by Mr. Sanjeev, Six Sigma Black Belt Industry Expert), 28th June,2020 (Talk on Ease of doing business by Mr. Rohit Salwaan Head Legal & Chief Anti-Corruption Officer, IIFL Finance Limited, Mumbai), 5st July,2020 (Talk on Indian Banking Ecosystem: The Essential interventions for SMEs and Startups by Mr. Vishal Vaibhav, Assistant VP IDFC First Bank Ltd.) and 12th July,2020 (Talk on Experience Sharing :Expectations and Reality by AKGIM Alumni)
2. Organized Eight days e-Faculty Development Program on Research Publication and Data Modeling Techniques at AKGIM (26 July-02 Aug., 2020)
3. Organized and delivered sessions duringTwo days Faculty Development Program on Data Analytics and Statistical Interpretation using SPSS and AMOS at AKGIM (20-21 Sept., 2019)
4. Organized Two days Management Development Program on New Age QM (Quality Management) Dynamics at AKGIM (11-12 Jan., 2019)
5. Organized Two daysManagement Development Program on Digitalization of Marketing at AKGIM, Ghaziabad (11-12 May,2018)
6. Delivered Three daysFaculty Development Program on Research Methodology and Data Analysis using SPSS and AMOS Organized by RSMT, Varanasi, Uttar Pradesh (13-15,July, 2017)
7. Deliveredone full day session on Research andMarket Analysisfor Entrepreneursintwo weeksFaculty Development Programon Entrepreneurship sponsored by NSTEDB, Department of Science & Technology, Govt. of India, jointly organized by ABES Engineering College, Ghaziabad and Panipat Institute of Technology, Haryana. (19th June to 1st July, 2017)