FACULTY PROFILE
Name : Dr Manu Priya Gaur
Designation : Assistant Professor
Qualification : MBA, PhD
Areas of Expertise : Marketing
Total Experience : 17 Years
Email id : manupriyagaur@akgim.edu.in
ADDITIONAL DETAIL
Brief Bio : MBA in Marketing and Human Resource Management, Doctorate in Marketing from the University of Kota, Rajasthan. Teaching experience of 17 years with various reputed Institutes in Rajasthan, Madhya Pradesh, and Delhi. The subjects taught are Marketing Management, Consumer Behaviour, Services Marketing, Integrated Marketing Communications, Tourism Marketing, Business Communication, and Business Environment, Operations Management.
Area of Research Interest :
*Consumer Behaviour, Customer Complain Behaviour ,
* Services Marketing, Services Quality.
* Collaborative Consumption
Administrative Responsibilities handled at AKGIM :
* Chief-Editor of Institute’s Annual News Letter “RAYS”,
* Coordinator MBA 1st Year,
* Coordinator PDP,
* Coordinator for International Connect (SES)
* Marketing Club Faculty-in-Charge
PUBLICATIONS (Full Details):
Publications in National & International Journals
1. Zooming into Social Media: A Link Between Social Media Usage, FOMO & Mindfulness Among Adolescents. Published in AAYAM (ICEBEC 2022), 15-16 Nov 2022.
2. Customer's Perspective on Health Insurance Post-Pandemic, published in AAYAM (ICEBEC 2022), 15-16 Nov 2022.
3. Research paper titled “Marketing Intelligence Recent Research Trends: Systematic Literature Review Approach“ published in NeuroQuantology, 2022. (Scopus indexed)
4. Research tilted “An Empirical Study on Assessing the Impact of Online Food Buying Habits on Consumer Satisfaction“ published International Journal of Creative Research Thoughts ISSN: 2320-2882, 2022.
5. “A Study on Consumers’ Buying Behavior for Perishable Food Products (FMCG) in Urban Sector“ Kala Sarovar, UGC CARE GROUP-I Journal ISSN: 0975-4520
6. Research Article titled “Lasting Impact of Pandemic on Marketing of Things“ published in Mukt Shabd Journal ISSN No. 2347-3250, Volume IX, Issue VI June 2020.
7. Published Research paper titled “Technology in Dining- A Study of Factors Affecting Customer’s choice and attitude towards E-food Delivering“ in Journal of Xidian University UGC CARE GROUP - 2 JOURNAL (ISSN NO: 1001-2400).
8. Research paper titled “Yogic Guru To Successful Entrepreneur: A case study on Patanjali“ published in Associated Asia Research Foundation (ISSN: 2348-976, December 2016.
9. Paper published in International Journal of Business Management & Leadership titled “24/7 Work Culture: Advantages & Challenges“ Vol no. 4, Number 2 (2013), ISSN2231-122X.
Publications in Conference Proceedings
1. Presented paper in 2 Days International Conference on “Optimization Techniques in Engineering & Technology“ by Dronacharya Group of Institutions from 8th-9th July 2022.
2. Participated in International Conference on Innovations in Technology: A Road Map for Achieving Global Competitiveness. Publication in Proceedings Paper Titled “The Baba Boom: A Symbol of New India“ in GL Bajaj Institute of Management & Research Greater on 10th September 2016.
3. Paper presented at National Conference on Cutting-edge Strategies to Counter Inflation, conducted at Indore Management Institute & Research Centre on Feb. 21-22, 2009.
4. Paper presented at Second International Conference PrCON-2013 (08-09 Feb, 2013) Prestige Institute of Management Dewas, on “Service Quality & Customer Satisfaction in the Telecom Sector: An Analysis w.r.t Airtel & Vodafone.
Book Published:
1. Swati Tripathi, Dr. Manu Priya Gaur, Dr. Radhika Malhotra, Dr. Sanghamitra Das, Dr. Ankit Garg, “Consumer Behaviour and Marketing Communications“, Bharti Publication ISBN (973-81-19079-34-6), 2023, 1st Edition.
2. Made significant contribution in Research Methodology & Business Environment for Viva – Voce in Management published by Shivam Book House (P) Ltd, Jaipur for MBA Sem – II Rajasthan Technical University.
Patent Registered:
“A SYSTEM BASED ON BIG DATA ANALYTICS FOR MARKETING MEANS WITH IOT CONNECTIVITY AND METHOD THEREOF“, By Office of Controller General of Patents, Designs & Trade Marks, Ministry of Commerce and Industry, Government of India on Feb 2023.
Workshops/Conferences/Seminars/FDP’s Attended
1. 5 days online FDP on ”Advanced Research Methodology, Analysis and Interpretation using SPSS & AMOS” conducted by Centre of Excellence for Data Science & Business Analytics, AKGIM in association with GMA from 29th May – 2nd June 2023.
2. 1 day workshop on ”Research Essentials: Fundamentals of Writing research Articles for High Impact Journals” by AKTU on 24th Jan 2023.
3. 1 Week AICTE recognized FDP on ”Open-Source Tools for Research” by NITTR Chandigarh 19th – 23rd 2022.
4. 5 days FDP on ”Machine Learning using Python for Beginners” conducted by AKGIM from 6th – 10th Sep 2022.
5. 7 days National FDP on Advanced Research Methods and Quantitative Data Analysis using Software by EDGE INDIA PUBLISHING PRIVATE LIMITED from 18th – 24th Aug 2022.
6. 2 days E–workshop on Qualitative Research with ”NVivo” by COMMCAD on 15th – 16th Oct 2022.
7. Presented paper in 2 Days International Conference on ”Optimization Techniques in Engineering & Technology” by Dronacharya Group of Institutions from 8th – 9th July 2022
8. 5 days FDP on Developing & Measuring Competencies: A Way towards Building Dynamic Organizations conducted by AKGIM from 26th – 30th January 2022
9. 2 days 8 days E–FDP on ”Research Publication and Data Modelling Techniques” during July 26 to August 2, 2020.
10. 5 days E–FDP on ”PSYCHOMETRIC TESTING & ANALYSIS” during 23rd Nov – 27th Nov 20.
11. 2 Day MDP at AKGIM in Association with GMA on ”New Age Dynamics” on 11th & 12th January 2019.
12. 5 days FDP on ”Data Analytics in Management Research” at G.L. Bajaj at Greater Noida on 16 July – 20 July 2018.
13. 8 days Refresher level Workshop on ”Human Values and Professional Ethics” Organized by AKTU on 15th Dec – 22nd Dec 2018 at NIET, Greater Noida.
14. FDP on Innovations and Research Challenges organized by Accurate group of institutions, Greater Noida on July 21 – 22, 2017.
15. 2 Day Workshop attended on Digital Marketing at IPEM, Ghaziabad in association with NIESBUD on 22 – 23 Sep 2017.
16. Participated in International conference on Management Practices and Research in Apeejay School of Management, New Delhi in July 2016.
17. Participated in 8 Days Workshop on Human Values and Professional Ethics in Dr. APJ Abdul Kalam University at ABES, Ghaziabad in December 2016.
Conferences/Seminars/FDP’s/MDP’s organized
1. Organised 5 Days FDP on “Case Writing & Publication; Turning Records into full Powerful Teaching Tools” from December 26 to December 30, 2020.
2. Organized 2-day FDP on “Data Analytics and Statistical Interpretation using SPSS and AMOS” on Sep 20th-21st 2019 in association with GMA.
3. Organized Training Program on “Digitalization of Marketing” at AKGIM in association with GMA on 11th -12th May 2018.
4. Organized MDP on Digital Marketing at AKGIM in association with GMA on 12-13th Apr.2016.
5. Conducted FDP on Making Management Education Effective Through Case Study Methodology at AKGIM on 17-18th Feb.2017