FACULTY PROFILE
Name : Dr A K Garg
Designation : Assistant Professor
Qualification : PhD (Pursuing), MBA, M.Com, B.Tech
Areas of Expertise : Marketing, Operations
Total Experience : 10 years
Additional Details
Brief Bio : Prof. A K Garg is an Assistant Professor in the area of Marketing and Operationsat the Ajay Kumar Garg Institute of Management, Ghaziabad. He has more than ten years of teaching and research experience.
He is an education professional with Masters’ degree in Business Administration, Masters of Commerce and Bachelors in Engineering (B.Tech) form Dr. APJ Abdul Kalam University Lucknow.
He is also having a Certificate focused in Marketing Analytics offered by University of Virginia (Course era) and IIT Kharagpur (NPTEL), Research Proposal: Initiating Research offered by University of California (Course era), and Microsoft office specialist (Excel Associate) by Microsoft.
He has published many research papers in national and international journals and has presented papers in various national and international conferences.
Area of Research Interest : Marketing, Advertising, Operations Management, Data Analysis, Marketing Research and R Programming
PUBLICATIONS (Full Details):
1. Published a Book Chapter on “Big Data in Healthcare – Technological Implications and Challenges” in Designing Intelligent Healthcare Systems, Products, and Services Using Disruptive Technologies and Health Informatics published by Taylor & Francis, Routledge, 2022 (SCOPUS Indexed).
2. Research paper on The Relevance of Engel-Blackwell-Miniard Model of Consumer Behavior During Covid-19: A Contemporary Consumer Behavior Survey on FMCG Products In Urban Demography In Uttar Pradesh West in ANVESAK (ISSN : 0378 – 4568) UGC Care Group 1 Journal, Vol. 51, No.2 (XVIII) July-December 2021 (UGC Care Indexed).
3. Research paper on A Study of Different Aspects of Consumer Behavior for Online Shopping in Delhi NCR for FMCD Products in Pranjana (Peer Reviewed Journal) April 2020.
4. Research paper on Study of Online Shopping in Ghaziabad and Noida Region –A Customer Perspective in IJAIR (International Journal of Advanced and Innovative Research) Volume 4 Issue5 May 2015.
5. Research paper on Impact of Office Ergonomics on Business Performance (In special reference to Noida Region) in IJAIR (International Journal of Advanced and Innovative Research) Volume 5 Issue4 April 2016.
Publications in Conference Proceedings
1. “Study of Artificial Intelligence in Marketing (A Case Study of Uber’s Digital Strategies), in International Conference at IMS Ghaziabad, on 16th April 2022 (AICTE Sponsored)
2. Presented a paper on “The Relevance of Engel-Blackwell-Miniard Model of Consumer Behavior during COVID-19: A contemporary consumer behavior survey on FMCG products in Urban Demography in Uttar Pradesh West, at IIHS, Ghaziabad, on 19th March 2021.
3. Presented a paper on “A Study on the recent Restructuring of role of Banking in India: A Changing Consumer Expectation Perspective”, at IIMT University, Meerut, on 29thNovember 2019.
4. Presented a research paper on “A study on consumer buying behaviour towards consumer durable goods(In special reference to Ghaziabad city)” at IIMTU, Meerut on 28thApril 2019.
5. Presented a research paper on Study of Worklife Balance Trends and Challenges (A comparative study with special reference to Marico Ltd. and Dabur India Ltd. at IPEM Ghaziabad on 30thMarch 2019.
6. Presented a research paper on Impact of Internet Advertising in Designing Consumer Preferences in National Conference at INMANTEC on 17th February 2017.
Conferences/Seminars/FDP’s Attended
1. Attended one day FDP on “How to Become a successful Faculty” on April 15, 2022 organized by Institute of Management and Studies, Ghaziabad.
2. Attended “AICTE Sponsored One Week Faculty Development Program on Intellectual Property Rights for Sustainable Development (IPRSD 2022) from 21st - 25th March 2022 at the National Institute of Technology, NIT Silchar (Assam).
3. Attended one day FDP on “Pedagogical Innovations for Effective Student Engagement “on April 09, 2022 organized by Institute of Management and Studies, Ghaziabad.
4. Attended 2 Days International Conference on Technological, Social and Economic Innovations through Artificial Intelligence, Data Science and Cyber Security (ICTSEADC 2022) on 15thand 16thApril 2022 by IMS Ghaziabad.
5. Attended 6 Days FDP on Data analysis using EXCEL & SPSS on 31st January 2022 to 5thFebruary 2022 by IIMT University, Meerut.
6. Attended 4 Days workshop on “Further Education Leadership and Management Training - II” conducted by AICTE- UKIERI on January 18-21, 2022 organized by Institute of Management and Studies, Ghaziabad.
7. Attended one day Online MDP on “Strategic Framework to Analyze Supply Chain through AI and ML" on January 8, 2022 organized by Institute of Management and Studies, Ghaziabad.
8. Attended AICTE-ISTE approved Orientation/ Refresher programme on “ Social Media Marketing” held during 13.12.2021to 18.12.2021 organized by Institute of Management and Studies, Ghaziabad.
9. Attended 4 Days workshop on “Further Education Leadership and Management Training ” conducted by AICTE- UKIERI on November 23-26, 2021 organized by Institute of Management and Studies, Ghaziabad.
10. Attended one day MDP on “Project Planning and Analysis" on November 18, 2021 organized by Institute of Management and Studies, Ghaziabad.
11. Attended National Level Workshop on “Writing of Research Article/Patent and its Publication”, on 25thOctober 2021, Organized by GH Raisoni University, Amravati (Maharashtra).
12. Attended National Webinar on “Significance of Blended Teaching and Learning in Higher Education in Present Scenario” (25thSeptember 2021) Sponsored By Department of Higher Education, Government of Madhya Pradesh, Bhopal
13. Attended 5 Days FDP on Fostering Culture of Startup, Innovation & Entrepreneurship in Academic Institutions on Sep 20-24, 2021 by STEP-HBTI (ATAL Academy)
14. Attended One-day Online Workshop on "Information and Communication Technology in Higher Education” organized by Uttar Pradesh Institute of Design, Noida (A constituent institute of Dr. A. P.J. Abdul Kalam Technical University, Lucknow), India on 20thAugust 2021
15. Attended International E-Conference on Recent Advancements In The Areas of Management, Social Sciences, and Information Technology & Tourism on 19th and 20th March 2021 at IIHS, Ghaziabad.
16. Attended One month “Research Training” by MSME-Technology Development Centre (PPDC) Foundry Nagar, Agra (U.P.) from 30.11.2020 to 31.12.2020.
17. Attended “Digital Marketing Web Summit – Digital Transformation for a Social Cause” organized by International School of Management, Patna on 5th June 2020.
18. Attended National Seminar on “Self Realiant India: Towards Sustainable Development” organized by Shri Ram Narain PG College, Lucknow, on 30th May 2020.
19. Attended Conference on Changes in Baking Sector in India at IIMT University, Meerut, on 29thNovember 2019.
20. Attended two days FDP at IIMT University, Meerut on "Faculty development Program (Data analysis & statistical interpretation by SPSS) on 20-21 September 2019.
21. Attended three days FDP at IIMT University, Meerut on -Research Methodology and SPSS Applications in Data Analysis on December 20-22-2018
22. Attended FDP at INMANTEC, Ghaziabad on Effective Teaching- on June 23-2017
23. Attended two days FDP at INMANTEC, Ghaziabad on Total Quality Person- on June 10-11-2017
24. Attended two days FDP at AKGIM, Ghaziabad on Spreadsheet and Financial Modeling- on January 27-28, 2017.
25. Attended two days FDP at IMS, Ghaziabad on Successful Case Teaching by Dr. DwarikaUniyal (IIM, Kashipur) on November 19 2016.
26. Attended Conference on R&D for Energy Sustainability, NETRA (NTPC Energy Technology Research Alliance) ConFER-16, at Power Management Institute (PMI), Noida, on 31st March- 1st April.
27. Attended two days FDP at IMS, Ghaziabad on Research Methodology using SPSS by Dr. Neeraj Kaushik (NIT, Kurushetra) on February 5-6-2016.
28. Attended two days FDP at FORE School of Management, Delhi on Understanding Consumer Behaviour: Contemporary Tools & Techniques” by Dr. Asif Zameer
29. Attended National Conference India 2020: Readiness for Cutting Edge Marketing at ITS, Mohan Nagar
30. Attended guest lecture on Tax and its implication; a basic perspective by Mr. Mukul Gupta, Chairman- Central GST Committee
Conferences/Seminars/FDP’s/MDP’s organized
1. Organized one day FDP on “How to Become a successful Faculty” on April 15, 2022at Institute of Management and Studies, Ghaziabad.
2. Organized one day FDP on “Pedagogical Innovations for Effective Student Engagement “on April 09, 2022at Institute of Management and Studies, Ghaziabad.
3. Organized Two Days International Conference on Technological, Social and Economic Innovations through Artificial Intelligence, Data Science and Cyber Security (ICTSEADC 2022) on 15thand 16th April 2022 at IMS Ghaziabad.
4. Organized Four Days workshop on “Further Education Leadership and Management Training - II” conducted by AICTE- UKIERI on January 18-21, 2022 organized at Institute of Management and Studies, Ghaziabad.
5.Organized one day Online MDP on “Strategic Framework to Analyze Supply Chain through AI and ML" on January 8, 2022 organized at Institute of Management and Studies, Ghaziabad.
6. Organized AICTE-ISTE approved Orientation/ Refresher programme on “Social Media Marketing” held during 13.12.2021to 18.12.2021 at Institute of Management and Studies, Ghaziabad.
7. Organized 4 Days workshop on “Further Education Leadership and Management Training ” conducted by AICTE- UKIERI on November 23-26, 2021 at Institute of Management and Studies, Ghaziabad.