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Ajay Kumar Garg Institute of Management (AKGIM), Ghaziabad, organized a two day International Conference (ICEMAC-2011) on November 18 and 19, 2011 at AKGIM Campus. The conference envisaged a huge turnout of participants including Internationally Renowned Academicians, Scholars and Corporate Professional from different corners of the world. The theme of the conference was "Emerging Marketing Challenges in Changing Global Business Environment" ICEMAC -2011. The conference was co-chaired by Dr. Tripurari Pandey, Prof. Namita Nath Kumar and Prof. Ritesh Singhal.

The inaugural ceremony of the conference started with the welcome speech of the conference co-chair Dr. Tripurari Pandey who threw light on the reasons and relevance of organizing a Conference in such iffy times.

On this occasion, Dr. R.B.L Goswami member Governing Council and Former Vice Chancellor C.C.S University was also present. Dr. Goswami stressed that all Business entities should possess the optimistic outlook that challenges are the pathway for future opportunities and should be accepted happily by all organizations.

The inaugural session was also addressed by Mr. R. C. Sharma Ex-CBI Director and President FORE as Chief Guest. He emphasized on the importance of quality in education and involvement of youths in decision making. Dr. Fawzy Soliman University of Technology, Sydney in his address to the participants discussed that there are two intertwining concepts Globalization and Anti Globalization, which should be dealt holistically to capture all opportunities which come in a very fast manner.

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Mr. Abhay Srivastava Director, NIMBUS SYSTEMS Pvt. Ltd in his Key Note speech discussed the future of Marketing and consumerism in Developing Economies. He further spoke on the importance of field study to become a better marketer and also threw light on how technological flux can have impact on businesses.

On this occasion a book of proceedings, published by Macmillan India was also released in which 61research papers were published.

In all 125 full papers were received of which only 62 were accepted through blind review.

There were 10 tracks conducted simultaneously for two days. The first day saw 6 tracks in which 35 papers were presented and on second day there were 27 paper presentations.

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