FACULTY PROFILE
Name : Dr Namita Nath Kumar
Designation : Asstt. Professor
Qualification : BE(Chemical Engg.), MBA, PhD
Areas of Expertise : Marketing, Digital Marketing and e-commerce, Entrepreneurship
Total Experience : More than 24 years of Industry and Academic experience
Email id : namita@akgim.edu.in
Additional Details
Brief Bio : Dr Namita Nath Kumar is a Graduate in Chemical Engineering with Masters and PhD in Management. She has a rich blend of corporate and Academic experience of over 24 years, having spent 10 years in the industry before getting into academics. In addition to teaching the management students, she’s also actively involved in looking after the academic activities of the college; organizing FDPs, MDPs, Workshops, Guest Lectures; developing case studies and research work.
Area of Research Interest : Digitalization of Marketing; Business-to-Consumer E-commerce
Administrative Responsibilities handled at AKGIM : Dean Academics; Co-ordinator – Faculty Seminar and Research Paper Reviews
PUBLICATIONS (Full Details):
Publications in National & International Journals
1. Published research paper “The Literature Review ofthe Consumer Behavior Determinants and The Online Shopping Behavior Model Under the Prospects of B2C E–Commerce” in ‘Journal of Oriental Research’, ISSN: 0022-3301, September 2020.
2. Published research paper “A Study of Factors Affecting Online Shopping Behaviour” in the Journal ‘E - Commerce for Future & Trends’, ISSN: 2454-9347, Volume 5, Issue 1, 2018.
3. Published paper titled “Flipkart’s Growth: Online Shopping” in “International Journal of Management and Social Sciences Research (IJMSSR)”, ISSN: 2319-4421, Volume 6, No. 1, January 2017.
4. Won cash prize for the Case Study “Vodafone Marketing Communication”, jointly given by Emerald Publishing and BIMTECH. Case published in Emerald Emerging Markets Case Studies Collection; ISSN: 2045-0621, Volume:2, Issue:8, 2012.
Publications in Conference Proceedings
1. Co-author of the proceedings’ book titled “Business Competitiveness in the 21st Century”, published by Macmillan Publishers India Ltd. In the year 2011.
Conferences/Seminars/FDP’s Attended
1. Attended and successfully completed 8 weeks of SWAYAM Online certification course on ‘Accreditation and Outcome Based Learning’ conducted by NPTEL-AICTE in July-Sept. 2021.
2. Participated in 5 days of Online FDP on “Case Writing & Publication: Turning Records into Powerful Teaching Tools” organized by AKGIM in association with GMA on 26th - 30th Dec.2020.
3. Participated in 5 days of Online FDP on “Psychometric Testing and Analysis” organized by AKGIM in association with GMA on 23rd - 27th Nov.2020.
4. Participated and presented the paper in the International Conference “World Congress on Optimization and Automation Techniques in Engineering and Management (WCOATEM-20)” organized by G.H.Raisoni University, Amravati on 19th, 20th & 21st Oct.2020.
5. Participated in 8 days of e-FDP on “Research Publication and Data Modelling Techniques” organized by AKGIM on 26th July to 2nd Aug.2020.
6. Participated in two days of ‘Chanakya’, a business management simulation game organized by AIMA on 7-8 February 2020. The team won the game as 1st runner-up.
7. Attended and successfully completed 12 weeks of SWAYAM Online certification course on ‘Basics of Digital Marketing’ conducted by NPTEL-AICTE in July-Oct. 2019.
8. Participated in 8 days of Faculty Development Programme (Refresher Workshop) on ‘Universal Human Values & Professional Ethics’ organized by TEQIP-III, in Ajay Kumar Garg Engineering College, Ghaziabad on 17th to 24th Dec.2018.
9. Attended and successfully completed 12 weeks of Online certification course equivalent to FDP on E-Business conducted by NPTEL-AICTE in July-Oct. 2018.
10. Participated and presented the paper in the International Conference “Advances in Business and Engineering for Sustainability (ABES-2018)” organized by ABES Engineering College, Ghaziabadfrom27th to 28th March 2018.
11. Participated in the Workshop on ‘Digital Marketing’ conducted by IPEM Group of Institutions, Ghaziabad in association with National Institute for Entrepreneurship & Small Business Development (NIESBUD) on 22-23 September 2017.
12. Participated in 8 days of Faculty Development Programme (Level 1) on ‘Universal Human Values & Professional Ethics’ organized by the Value Education Cell, AKTU, at Ajay Kumar Garg Engineering College, Ghaziabad on 23 to 30June 2017.
13. Participated in the Faculty Development Programme on Research Methodology and Data Analytical Tools organized by Jaipuria Institute of Management, Indirapuram, Ghaziabad on 23-25 July 2016
14. Attended 5-days Workshop on Research Methodology at TeerthankerMahaveer University, Moradabad, on 7-11 June 2016
15. Participated in two days of ‘Chanakya’, a business management simulation game organized by AIMA on 19th and 20th Dec.2013
16. Attended two-day Seminar on “Research in Management Studies – A pathway for knowledge creation” designed by NARF (NIILM Academic and Research Forum) at India International Centre, New Delhi, February 10-11, 2012.
17. Participated in two days of ‘Chanakya’, a business management simulation game organized by AIMA on 8th and 9th Dec.2011.
18. Case Writing Workshop by BIMTECH, Greater Noida, May 30-31, 2011.
19. Special Trainers’ Training Program on Entrepreneurship conducted by NIESBUD (NATIONAL INSTITUTE FOR entrepreneurship and small business development), NOIDA, January 31, 2011 to February 12, 2011.
Conferences/Seminars/FDP’s/MDP’s organized
1. Organized 5 days of Online FDP on “Case Writing & Publication: Turning Records into Powerful Teaching Tools” for AKGIM in association with GMA on 26th - 30th Dec.2020.
2. Organized two days Faculty Development Programme on “Making Management Education Effective through Case Study Methodology” on 17-18 February 2017 at AKGIM, Ghaziabad.
3. Organized two days Management Development Program on “Digital Marketing” for AKGIM in association with Ghaziabad Management Association on 12-13th Apr. 2016
4. Organized 2-days Management Development Program on “Operations and Material Management”, for AKGIM in association with Ghaziabad Management Association on 26-27th Nov. 2015
5. Organized two-month full-time training programme on “Entrepreneurship Skill Development Program – Retail Management”, jointly along with NIESBUD, under the Ministry of MSME, Government of India, beginning from March 19, 2012
6. Conference Co-Chair of “International Conference on Emerging Marketing Challenges in Changing Global Business Environment” organized on 18th& 19th Nov.2011 by AKG Institute of Management, Ghaziabad
7. Management Development Program - “Becoming an Effective Sales Manager” conducted on Feb.18-19, 2011