Ethical Implications of an Artificial Intelligence in the Field of Digital Marketing

AUTHOR
Asmita *
Preeti Jain **

KEYWORDS
Artificial intelligence, AI ethics, Digital marketing, Bias, Discrimination, Transparency, Accountability, Case studies, Ethical principles, Regulation.

ABSTRACT
The ethical implications of an artificial intelligence in digital marketing area are looked at in this research article, with special focus paid to prejudice, discrimination, transparency, and responsibility. The study looks at how algorithms might affect populations that are less fortunate, unjustly target certain demographic groups, and reinforce prejudices. Case studies including Amazon, Google, and Facebook show examples of controversial AI-driven decision-making in the real world. In order to address these ethical problems, the study suggests legislative actions, enhanced education and training, and the application of ethical concepts to AI