MDP "Becoming An Effective Sales Manager" conducted

18th February, 2011


Management Development Program on "Becoming An Effective Sales Manager" was conducted on 18th and 19th February, 2011 at Ajay Kumar Garg Institute of Management, Ghaziabad. The MDP was chaired by the faculty of AKGIM Dr Tripurari Pandey and Co-chaired by Prof Namita N Kumar. There were participants from companies, Getit Yellow Pages, IIFM and Acube Promotions etc.. Besides, the faculty of AKGM, the sessions in the program was also taken by Prof. Rajat Gera, IMT Ghaziabad, Prof. A K Biswas, BIMTECH, Greater Noida and Mr Hemant Bisht, a renowned sales trainer in the industry.

The program was inaugurated by Mr Ashim Nayar, CEO, Agro Foods Ltd. He shared his own experiences as an entrepreneur and professional in the industry. Mr Ashim went on to stress the commitment by the sales people towards the company and the tasks which practically are becoming a disturbing phenomenon these days. He also dwelt on the need to retain sales people from switching.

The MDP commenced with the welcome address by the Director of the college, Dr Rajiv R Thakur. Dr Thakur emphasized on the continuity of MDPs for corporate professionals as a tool to bridge the gap between skill sets.

The first session on the first day of the MDP was on Emerging Challenges and Self Management of Sales Professionals was taken by Dr Tripurari Pandey. He stressed on the self management and communication part of the overall problem the sales managers and organizations are facing with new generation. A session on the relevance of SPIN concept of selling was also taken by Prof. Rajat Gera, Professor,IMT Ghaziabad.

The next day's first session started with Prof. A K Biswas, BIMTECH, Greater Noida. Prof Biswas brought home the role of negotiation in sales and customer relationship. The participants got the ideas on the new ways of Key Account Management for different industries by Mr Hemant Bisht.

The series of sessions ended with a discussion on Consumer Vs Business Markets and Implication of the same on Selling which was chaired by Prof Namita N Kumar, faculty AKGIM Ghaziabad.

At the end of the two day program, the participants felt rejuvenated and motivated with a new sense of the realities and approach surrounding them. The sessions were lively and interactive with lot of real time questions at work boggling sales professional.

The program concluded with valedictory address of Dr Rajiv R Thakur, Director, AKGIM. The participants were give certificates of participation.