"Training Programme on Digitalization of Marketing"

11th -12th May, 2018


About Programme

Two-day Training Program on "Digitalization of Marketing" was conducted by Ajay Kumar Garg Institute of Management in association with Ghaziabad Management Association at its campus on 11th and 12th May, 2018.

The training sessions were intended to introduce the participants to the digital platform as a means to promote business, for online customer acquisition and to analyze digital data obtained from website and social media. The central theme of all the sessions was to generate awareness about the strategic importance of digitalizing the marketing efforts.

Training Team

The members of training team were Mr. Sanjay Tiwari, founder of "Net Potatoes" Internet Ventures and Strategic Advisor & Mentor to Indicus Netlabs (Raftaar. in) to take sessions on inclusion of social media in business and to facilitate understanding of social media marketing on Facebook, Twitter and LinkedIn, Mr.Soumitra Chakraborty, Director Resource Management at Carving Talent and trainer to NIESBUD, NSDC and Handicraft Mega Cluster Mission (HMCM), Mr. Krishna Singh, Advisor and Trainer at Carving Talent.Prof. Namita N. Kumar, Prof. Manu Priya Gaur and Prof. Pankaj Chauhan, Faculty AKGIM coordinated the programme on both the days.

Brief about Participants

The training was attended by the participants from YES Bank Ltd., Macrame Enterprise, Enertia Fabritech (P) Ltd., All India Management Association (AIMA), ITS-Mohan Nagar, BM Munjal University.

Summary of Programme

The program was inaugurated by Mr. Vinay Gupta, Executive Director, GMA & Dr. T. R. Pandey, Director, AKGIM. The first session of Day 1 'Digitalization of Marketing-An Overview' was conducted by Prof. Namita N. Kumar. It was followed by two sessions on 'Social Media Marketing' by Mr. Sanjay Tiwari, The day ended with a session on 'Strategic aspect of Social Media Marketing' by Mr. Sanjay Tiwari. Day 2 of the training programme started with the session on 'Website planning, designing and development' by Mr. Krishna Singh followed by the session on 'Search Engine Optimization' by Mr. Soumitra Chakraborty. The final session of the second day was conducted by Mr. Krishna Singh on 'Web Analytics'. All sessions were planned to encourage participation and to discuss 'How to' of most of the concepts covered during the training programme. The programme was concluded with valedictory address by Dr. TR Pandey, Director AKGIM followed by the distribution of certificates to all the participants.